Asian Agri recently reached a hat-trick of milestones. These were achievements built on years of smallholder engagement and committed public-private partnerships as the company forges ahead as a community-focused, responsible...
The fasting month observed by the Muslim-majority Indonesia often coincides with a noticeable increase in demand for blood. In order to contribute towards the blood bank supply, APRIL‘s Indonesia operations PT RAPP collaborated with Keluarga Donor Darah (KDD) to organise a blood donation drive among its Kerinci-based employees.
A Tradition of Donation
The event was the newest chapter in what has been a long partnership between both organisations. In fact, the most recent event was the 51st collaboration between KDD and RAPP. An impressive 1,265 bags of blood were donated this time round; activities like these represent one of the many ways in which RAPP employees are giving back to their community.
Rudi Fajar, President Director at RAPP, expressed the awe he felt at seeing the willingness and enthusiasm the APRIL family had for a good cause.
“This is what amazes me— their faces have no fear. In fact they are so enthusiastic about registering to donate blood,” he said.
The donation drive comes as a welcome boost for KDD as well. The organisation regularly faces a shortage in blood supplies nearing the period of Ramadan.
APRIL’s Interest in Humanity
With 1,265 bags of blood donated this time, RAPP has set even higher aims for the next – at 1,500 bags.
Ultimately, according to Mr. Fajar, the event was a poignant reminder about the strength in diversity and unity. “It is only in blood donation activities that we can see that there are no divisions of tribe, religion, or race. It all comes down to one’s interest in humanity,” said Fajar.
APRIL’s community development programme represents the company’s commitment to live up to Founder Sukanto Tanoto‘s philosophy for shared value. Also known as the 5Cs, RGE’s Founder and Chairman challenges his businesses to always do Good for the Community, Country, Climate, Customer and Company.