Running Towards Excellence: How Tempo Connects Indonesian Consumers to the World Stage

In May, Tempo launched the “Road to Marathon in Berlin 2026” programme, offering four Indonesian consumers the opportunity to compete in the Berlin Marathon on a fully funded trip covering flights, accommodation, race entry, and curated running gear.

“Tempo was built on the belief that quality…is a standard to be upheld every day. The Berlin Marathon represents the same ideals of consistency, endurance, and peak performance,” said Abraham Nandiwardhana, Country Head of PT Vinda International Indonesia. “This programme is our way of bringing the spirit of Tempo to life.”

More than a promotional campaign, it is a strategic effort to align Tempo’s long-standing brand values of quality and resilience with a cultural movement that is rapidly gaining momentum in Indonesia: running.

Elevating Brand Purpose Through Experience

Tempo has consistently positioned itself around uncompromising quality. By linking the brand to the Berlin Marathon – one of the six prestigious World Marathon Majors – Tempo moves beyond functional messaging and into experiential territory.

The Berlin Marathon represents more than an athletic experience; it symbolises discipline, endurance, and global recognition. By offering Indonesian consumers a pathway to participate, Tempo is effectively turning its brand promise into a lived experience.

Tempo is collaborating with established running communities such as RIOT Indonesia, TNG Runner, Serikat Pelarian, Wake and Run, Run on Bali, and Indo Runner Surabaya, demonstrating a nuanced understanding of the runners’ ecosystem. Other than through community partners, Indonesian consumers can also purchase Tempo tissue products from retail partners including Alfamidi, AEON, FamilyMart, Foodhall, Ranch Market, Pepito, track their purchases, and participate in the programme for a chance to win a trip to Berlin.

Tempo reinforces premium positioning of its brand and products through associating with the Berlin Marathon, a globally relevant and prestigious sporting event.

Reinforcing Premium Positioning

Equally important is how the programme reinforces Tempo’s premium positioning. The fully funded Berlin experience – covering flights, accommodation, and race entry – is complemented by high-value rewards such as curated running gear.

By associating with a globally prestigious event and offering aspirational rewards, Tempo strengthens its relevance among modern, quality-driven consumers, transforming short-term engagement into long-term brand equity.

Learn more about the Programme: Tempo Run to Berlin – Tempo Marathon
Participation window is open from now until 30^th June, 2026.