Asia Pacific Rayon Debuts at Indo Intertex 2019

Asia Pacific Rayon (APR) debuted at the Indo Intertex in late March 2019. The event gathered manufacturers from various nodes of the value chain – fibre, yarn, fabric and garment.

Held at the JIEXPO Kemayoran, Jakarta, the three-day Indo Intertex was in its 17th instalment. In addition to catching up with customers and partners, APR representatives took the opportunity to promote viscose as a viable sustainable material in fashion and an alternative to petroleum-based synthetics.

APR was also part of the event’s Viscose World Exhibition, alongside its five partners (Sateri included), representing different parts of the value chain.

Indo Intertex 2019 saw a new addition in Indo Project Runway, which aimed to bridge local fashion with the textile industry. APR’s efforts in promoting viscose as a sustainable and renewable material have shown encouraging results, with over 200 participants registering to use viscose.

Asia Pacific Rayon's (APR) award-winning boothClinching an award for “Best Booth”, APR’s booth featured a unique crowd-pulling treadmill fashion show, in which models paraded viscose-made apparel on treadmills. The apparels were designed by APR’s fashion designer collaborators.

As part of continuous public education, APR’s booth also displayed the production life cycle of viscose-rayon – from plantation to fashion. Exhibition delegates and visitors got to see and touch samples of seeds, woodchips and dissolving pulp – all very tangibly representing APR’s vertically integrated value chain and superior quality viscose-rayon.

With APR’s focus on responsible sourcing and clean manufacturing processes, while presenting an efficient yet biodegradable and renewable alternative to other fabrics, the company is poised to be a key player in Indonesia’s textile industry.